Wednesday, March 28, 2007

The summit


Euroia is a European architectural conference that is dealing with "information architecture". Information architecture is the design of a "shared information environment," web based design and organization, and incorporating design skills in the digital environment. This conference is relatively new, this year will be only the it's third conference. According to some attendees last years summit had a lot of innovative and interesting ideas on IA, however several of the key note speakers were lack luster. One attendee commented that he felt "they were very unprepared given the amount of time they had to create a presentation." Some of the topics that were covered ranged from the impact of strategy and IA to Virreal architecture. Virreal architecture is the idea that one uses real life architecture as an analogy for design done online. The ultimate goal for Virreal architecture is for the web design to have the same level of impact as an architectural space to have on an individual!

Euroia seems to be off to a great start, and this years Euroia will be held on September 21-22 in Barcelona, Spain. So if you are interested, book your tickets now and meet me in Barcelona for the third annual summit!

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